The Healing Path is a woman-owned massage and wellness company that comes to you. A journey toward self care, healing, and peace without the hassle of leaving your home.
This branding identity harkens back to the owner’s country roots. She wanted branding that captured the refreshing feeling of a breath of fresh air and the relaxation of driving a winding country road. In addition to communicating a peaceful & safe space, I sought to design an identity that would stand out against competitor branding, which is often very soft and light in color.