I was tasked by the Pandora HR team with developing a creative strategy & visual identity for an employee engagement program. This strategy was used for internal communication & recognition to encourage community building and cultivate a cultural identity within the organization.
Although this was not a consumer-facing campaign, Pandora’s consumer messaging is powerful. It’s a celebration of self-expression. I wanted to bring that energy in-house.
Later on, HR developed a corporate social responsibility program that could be adapted to each market across the Pandora Americas region. I created a consistent communication strategy to present the program to employees and tie it to the overall Team Shine program.
Art Direction: Kristen Yeung
Agency Partner: Triptent
Copywriting: Triptent & Kristen Yeung